Natalia Vodianova joins PicsArt team

PicsArt announced the appointment of supermodel and philanthropist Natalia Vodianova as Head of Aspiration at PicsArt.

Natalia Vodianova will inspire and suggest opportunities to drive positive change through creativity. She has also joined the company’s advisory board.

Famous supermodel will regularly organize challenges and contests for fans and PicsArt community via her Picsart profile. Natalia is offering access to inspirational stickers free to use and edit.

“We are thrilled to welcome a talent and role model like Natalia into our family. Natalia has been deeply involved in bringing creative inspiration to the world through fashion and social commitment. She’ll help connect the fashion world, brands and her charity activities to our creative community of 90m monthly active users,” PicsArt CEO Hovhannes Avoyan said.

“I’m excited to be part of a community where social sharing finally meets real engagement. PicsArt users collectively contribute millions of images a day, in a true celebration of love and colors that goes well beyond scrolling and liking. I see in it the power to ignite concrete change and bring visibility to very important causes. I’m joining PicsArt because I believe people are capable of the most amazing things when they have full freedom and creativity in their hands and a purpose to apply them to. When users become aware of their collaborative power, engagement grows naturally,” Natalia Vodianova said.

Natalia also helped normalize breastfeeding through her participation in the viral #TreeOfLife phenomenon.

Natalia established Elbi, a digital platform that puts creativity to the support of many different charity causes, fundraising for them and rewarding users for their activity.