12:45 | 12.08.22 | News | 13270

DISQO new product measures cross-platform ad effectiveness

Leading customer experience (CX) intelligence platform DISQO today announced the launch of Outcomes Lift, the industry’s first product measuring the full incremental impact of cross-platform advertising campaigns on marketing funnel outcomes.

Outcomes Lift provides advertisers with increased visibility into the entire customer experience journey, everything from search to e-commerce transactions, formerly obscured by limited access and deprecated methodologies.

As the industry faces the mitigation and eventual loss of identifiers like cookies and mobile IDs, Outcomes Lift arms marketers with insight into critical funnel behaviors occurring post-ad exposure, including search, site visitation, and e-commerce activities.

Outcomes Lift measures all digital platforms, including CTV, OLV, display, mobile, e-commerce sites, and siloed, hard-to-measure social sites.

DISQO Outcomes Lift is seeing hyper growth with brands, agencies and publishers, including blue-chip clients like Adidas, APCO, CROSSMEDIA. Havas Media Group, Haworth Marketing + Media, GoodRX, MediaCom, Nestlé Purina, Teads, and Vevo.

“Outcomes Lift illuminates the pervasive blindspots that existed even before the deprecation of cookies and other outdated identifiers. Our Brand and Outcomes Lift products are setting the bar in ad measurement because, rather than stitching together workarounds from incomplete data sources, we’ve invited people to share their experiences passively and directly through our platform,” said Stephen Jepson, EVP, Advertising Effectiveness, DISQO.

DISQO’s CX intelligence platform passively measures more than 1B customer journey touchpoints monthly. With consented visibility into the underlying behaviors driving outcomes, marketers can better engage with prospective and existing customers and optimize campaign ROI.

Outcomes Lift empowers advertisers to future-proof their measurement against new platform silos and ad formats, as well as identifier technology disruptions down the line.