VivaCell-MTS churn rate of makes 13.2%

Yerevan/Mediamax/. As of the first quarter of 2012, the number of VivaCell-MTS subscribers decreased by 12.5 % against the same period of 2012 having made AMD 2mln 230.3 thousand.

Churn rate of the subscribers made 13.2%, Mediamax reports quoting the financial results of “MTS” OJSC as of the first quarter of 2012.

The company links the churn rate increase in the first quarter of 2012 to tougher competition and the reduction of subscriber base relates to the measures the company took within the strategy aimed at stabilizing SIM card sales in order to enhance the quality of the subscriber base.