16:51 | 12.09.24 | News | 13193
The advertising industry today is more competitive than ever, particularly on social networks, where brands constantly battle for attention. Businesses are now facing increasing pressure to diversify their digital marketing strategies, finding new platforms to connect with their audiences more effectively. In response to this growing need, an innovative solution has emerged—Prodigi’s Telegram Ad Network, developed in Armenia and rapidly gaining traction both locally and internationally.
Prodigi, one of the leading digital marketing agencies in Armenia, has tapped into the immense potential of Telegram, creating a product that allows businesses to engage directly with highly active and targeted communities. Initially launched in Armenia and Uzbekistan, the Telegram Ad Network is now expanding to meet the needs of businesses worldwide.
Addressing the Industry’s Pain Points
As social media platforms become more saturated, businesses are struggling to break through the noise and reach their intended audience. Traditional advertising methods on these platforms often lack the personalization and engagement needed to truly stand out. Prodigi’s Telegram Ad Network provides a much-needed alternative, offering businesses a new way to interact with users through Telegram—a platform known for its high engagement rates and direct communication capabilities.
Elina Manukyan, Prodigi’s International Business Development Lead, highlights the global potential of this innovation: "The Telegram Ad Network is not just another advertising channel. It provides businesses with the ability to connect with users in a more personal and meaningful way, especially in markets that are oversaturated with traditional ads. This is particularly valuable for industries like Crypto, where traditional platforms often impose restrictions, making it difficult to reach the right audience. With Telegram, these businesses can engage directly with users without those limitations"․
Innovation Rooted in Armenian Expertise
What makes this solution truly remarkable is not just the technology, but the story behind it. Born out of Armenia’s vibrant digital landscape, Prodigi’s team of experts has developed a product that meets global business needs while staying true to its local roots.