15:18 | 05.06.23 | Articles | exclusive 7258
Intent.ai has been represented in the Armenian market since 2019, and it offers innovative digital advertising solutions. Lately the platform entered the MEA (Middle East and Africa) region. Using the Intent.ai DSP platform, advertisers deliver precisely targeted ads to the desired audiences through an accessible and simple interface.
In a conversation with iTel.am, the co-founder and technical director (CTO) Harut Martirosyan and chief operating officer (COO) Julia Tumasyan presented the company’s prospects and plans for the future.
Intent.ai technology and features
We are not an advertising agency, but a technology solution aimed at providing an innovative platform and helping to precisely target the desired segments of such agencies and advertisers.
Thanks to Intent.ai, running ads is more affordable than on Google. We’re much more precise, for example, in the case of age, the variation is only 1-3 years, and in the case of gender, the precision is 87%, which is 20% more than the sector average. In the case of Google, it is 67%.
The platform targets users and creates unique segments based on the users’ behavior. Accordingly, it is possible to target your competitors’ users and relevant audiences.
For partners there are additional services, for example, the creation of unique targeting segments and design of visuals. The support team is always available for individual consultations.
Unlike Google Ads, the approval of visuals with Armenian texts is done quickly. In addition, the Intent.ai advertising platform offers all the sizes of Google Ads advertising banners, as well as the possibility of HTML animation, which is available in other AdTech platforms only if a certain minimum cost is spent. On other platforms, an official website must be specified as an address, and in our case, there can be pages of Facebook and other social platforms.
Data and security
Our technology is future-proofed as our data is first-party, accurate and stable. Other AdTech platforms on the market use third-party data, which will not be available in the future.