15:18 | 05.06.23 | Articles | exclusive 7258

Innovative AdTech solutions by Intent.ai

Intent.ai has been represented in the Armenian market since 2019, and it offers innovative digital advertising solutions. Lately the platform entered the MEA (Middle East and Africa) region. Using the Intent.ai DSP platform, advertisers deliver precisely targeted ads to the desired audiences through an accessible and simple interface.

In a conversation with iTel.am, the co-founder and technical director (CTO) Harut Martirosyan and chief operating officer (COO) Julia Tumasyan presented the company’s prospects and plans for the future.

Intent.ai technology and features

Julia

We are not an advertising agency, but a technology solution aimed at providing an innovative platform and helping to precisely target the desired segments of such agencies and advertisers.

Harut

Thanks to Intent.ai, running ads is more affordable than on Google. We’re much more precise, for example, in the case of age, the variation is only 1-3 years, and in the case of gender, the precision is 87%, which is 20% more than the sector average. In the case of Google, it is 67%.

The platform targets users and creates unique segments based on the users’ behavior. Accordingly, it is possible to target your competitors’ users and relevant audiences.

Julia

For partners there are additional services, for example, the creation of unique targeting segments and design of visuals. The support team is always available for individual consultations.

Harut

Unlike Google Ads, the approval of visuals with Armenian texts is done quickly. In addition, the Intent.ai advertising platform offers all the sizes of Google Ads advertising banners, as well as the possibility of HTML animation, which is available in other AdTech platforms only if a certain minimum cost is spent. On other platforms, an official website must be specified as an address, and in our case, there can be pages of Facebook and other social platforms.

Data and security

Harut

Our technology is future-proofed as our data is first-party, accurate and stable. Other AdTech platforms on the market use third-party data, which will not be available in the future.

Harut Martirosyan Harut Martirosyan
photo © Intent.ai



In 2020, Google announced a ban on third-party cookies.

Julia

Intent.ai is an Authorized Google buyer and an official Yandex partner, so any ad placed on our platform is instantly available on all Google and Yandex partner sites and apps.

Our technology is unique because we have been able to combine the AdTech and telecommunications sectors, and as a result of testing we have found a method that is mutually beneficial.

Harut

Our data privacy model meets all GDPR requirements, according to which the data is de-identified prior to being sent to us. Our servers are installed inside the telecom company data center, data processing takes place right there and the data never leaves the boundaries of the telecom data center.

The target market

Julia

Advertising technologies can be of interest to marketing professionals in any field. Now we are actively cooperating with the financial sector, enabling banks, financial organizations and payment systems to target competitors, segment their audience and promote acquisition of new customers through the Intent.ai advertising platform.

A special offer is provided to advertising and marketing companies. Through the white label service, they can offer clients the Intent.ai advertising solution with specific branding.

Partnerships and upcoming projects

Julia

We cooperate with a number of telecom companies. In Armenia it’s Team Telecom Armenia. The first Airtel Group country is Nigeria, where we are already available and will continue to expand to countries where the operator is available. Within the framework of cooperation with Ooredoo Group, the first country in which we are available is Tunisia.

Julia Tumasyan Julia Tumasyan
photo © Intent.ai



Other Ooredoo countries will follow: Kuwait, Qatar, Algeria, Oman and Indonesia. Integration work in Taiwan is completed, full availability is expected soon. We are also available in Poland through T-Mobile.

We are currently developing Performance Advertising solutions and plan to introduce them in the coming months. Also, we are planning to expand our activities to the countries where our partner telecom companies are available. Now negotiations are being held with about 20 telecoms.